From the moment you pull up to the property, you should be dressing to impress. The clothes you wear, the way you style your hair, the music you are listening to, and the behavior you exhibit cultivate a reputation for you and your business. Even if you havent chatted with this certain customer yet, finding common ground with them about where they live, something about their house, or something more casual like sports. even consider a custom-made skin or sticker for your vehicle. Talk about your passions, your family, your hobbies. A steeper roof will shed water and snow faster and more completely, and is less likely to have debris such as tree leaves accumulate on the roof. Talking over the phone is one thing, because customers arent able to see what youre wearing or form an impression based on your body language. It also lets you obtain a roof report in a matter of hours, or produce one on your own in a matter of seconds utilizing a drone, a satellite, or drawings. They also tend to have less exposure to the suns damaging UV rays over the course of a day than a less steep roof. Get The Roofing Sales Success Formulahttps://www.theroofstrategist.com/get-roofing-sales-success-formula Most affordable? If you want to close sales, information is your biggest ally. Utilizing positive feedback, references, and referrals as canvassing tools is a great way to reinforce your credibility, sell your services, and grow your business. ListenRegardless of how many times youve previously dealt with the same questions, concerns, or issues, be patient. Nothing speaks louder to homeowners than the experience of previous customers that were under your care. Roofing sales, one of the most important aspects of your roofing company. A professional image is what you give off during your roof sales pitch. Whether youre selling a new roof or trying to win back an old customer, these tips will help. From financing and warranties to shingles and add-ons, present the customer with options, and be well-informed on all of them. Contractors sometimes make the mistake of telling a homeowner the problem with their roof without documentation or explanation, and without a solution tailored to the problem. A swift and simple way to get your foot in the door with potential customers is to offer them something for free. While your company may have a great backstory and amazing people, customers really want to know why youre on their doorstep and if you can solve the pain points they have. Use thesetenroofing sales tips to raise your homeowner presentation game so your business can book more projects. As a very general rule, a steeper roof will perform better and last longer than a roof with a lower slope. Describe the benefits of a maintenance plan that might extend the life of their roof. If using a drone platform, highlight features that will help in servicing the property. The Roof Strategist YouTube Channel Be sure to mention your companys excellent warranty, in case of problems down the road or if something were to happen due to unforeseen circumstances. To provide the best experiences, we use technologies like cookies to store and/or access device information. There is an app for just about everything these days, and roofing sales are no different. All rights reserved. Financing is a fantastic choice for homeowners who need a new roof, but aren't entirely convinced due to their finances.. 6 Sales Pitch Examples to Steal Today 1. In that case, heres an example of what you could say. WebThis is the 4th video of the 30-Day Roofing Sales Challenge. That is definitely not how a roofing sales pitch should begin. Detail how your product or service improves your customers situation. Consequently, if he starts to name drop and say something like, Hey, I help customers in the XYZ subdivision, then theyre say, Oh, hey, I live there or around there! its going to speak to those customers in a really deep way. Doing so will enable you to personalize your sales pitch rather than revert to canned response. The same sales pitch doesnt work for everyone. Take advantage of digital sales tools that keep you off the roof and impressing potential customers with sleeker, more streamlined processes. Some clients prefer having face-to-face conversations. From financing and warranties to shingles and add-ons, present the customer with options, and be well-informed on all of them. As they say: Sell the sizzle, not the steak. Why did you choose that company? Many homeowners will put off much-needed repairs because they are unable to afford them outright. When you mentioned how frustrated you felt when filing a claim with your insurance after property damage I couldnt forget it. Put the drone into action by offering a free inspection (more on that later) and get the results in less than an hour. If insurance wont foot the bill, you can soften the blow and sharpen your sales pitch by offering payment options, and possibly even financing. First impressions are everything, especially in an industry where image and reputation play such huge roles in growth and success. ), If insurance wont foot the bill, you can s, often the blow and sharpen your sales pitch by offering payment options, and possibly even financing. Before becoming the trusted expert and providing solutions to their problems, you must first show the customer that you hear them, and that you care. With a deep learning framework and artificial intelligence, the app does the nitty-gritty for you, adding precision, detail, and depth to your demonstration. Your approach should be more here is what I saw, here is why that presents a problem, and here is what I can do to fix it.This is yet another great way to build trust and drive referrals. Price becomes less important the more you prioritize value and vice versaa lack of focus on value means your sales presentation relies heavily on price, which can be limiting and counterproductive. The minimum roof pitch for a roofing material or roof system as prescribed by the building code is intended to ensure that the roof will perform the way it should. Long-term ponding water is Be sure to mention your companys excellent warranty, in case of problems down the road or if something were to happen due to unforeseen circumstances. Recognize boundaries, but ask questions, make connections, and try to get a good feel for what they need. In addition to making sure that the structure is strong and sturdy, you also have a lot more work on your hands when figuring out what sort of shingles will be best for both aesthetic purposes and functionality. To match your consumers' finances, make sure you inform them of this option. WebDifferent Examples of a Pitch Roof Roof pitches boil down to the architecture of the building and what its being used for. Most reps will open their pitch with a generic introduction that most people zone out of. By doing this, the client knows that your company wants their business and isnt just there for a commission check or payment. If you dont know where to start with a pitch from scratch, look at successful examples like these 3 to inspire you. We make it easy in our 4 Pro Tips to Get More Roofing Referrals. Long-term ponding water is detrimental to almost every type of roofing material. Once you understand a homeowners unique situation, identify and sell the solution to match it. Perhaps you can give your client a little background of your history with the company. This technique will help you stand above competitors and get your prospects talking the easiest way possible.Questions About Products or Programs? While youre in the restaurant, waiting for a table, you make small talk with someone. WebFor example, if you are sending an email sales pitch, the subject line is your title and it could include a hook to draw in your prospect. They armdrone roofingsalespeople with the ability to capture high-res images, acquire on-site measurements, build polished reports, adjust waste percentage, and create accurate estimates, all on-site. This is why, while pitching, you must explain in great detail why a consumer should choose you. Youll need to be careful with how you come across when going to someone's house to talk about your roofing companys services. Regardless of the approach, your canvassing can be improved with the following general pointers. produced in under an hour. WebEvery sales person needs one. People ask me what I do for a living, and I just dont know how to respond. This is the 4th video of the 30-Day Roofing Sales Challenge. Do you have a roofing question? Thank you for taking some time to speak with me over coffee at Dreamforce on Tuesday. What is a Sales Process + 3 Ways to Build One, Top 4 Sales Books to Help You Take Control, The Solar Setter/Closer Model: What it Means and Why it Matters, What is Outsides Sales? Use the photos during your pitch to guide the homeowner into the repair or replacement decision thats right for them. Manage Settings , refining your pitch carries some weight. For each typeof roofing material, you can see the actual language used in the model 2021International Building Codeat theUpCodes website. But keep in mind, a "no" today may turn into a "yes" in a year or two, especially if you maintain the right attitude during your sales presentation. If you want more on any topic in roofing sales, youll find it in my all-in-one sales training, sales strategy, and sales system, the Roofing Sales Success Formula & Complete Sales Strategy. Dont be afraid of being frank with the customer. Roofers using an Equipter RB4000 and marketing the New Roof No Mess experience can show a professional video highlighting the benefits of an Equipter-assisted roof replacement. Please see our Disclosure Statement. Two reasons: Throw in questions that relate back to their pain points. Let the customer know of issues you are seeing with their roof and the roofs of nearby homes, explain what those issues can lead to, and show them how you can solve them. Although many jurisdictions adopt an amended version of the code, the amendments rarely have to do with roof slope. The best way to sell a roof is to know your customer and understand their needs. Discuss the different types of roofing materials available. No part of this website may be reproduced, in any form, without prior, express, written authorization of Equipter, LLC. Thats SUPER personal, powerful stuff. He was awarded the Registered Roof Observer (RRO) professional credential in 2009. Treat it like formal training. Add the benefits of each material to your pitch. Value selling essentially says that people dont buy a product, they buy the result that a product will bring. This can easily be incorporated in a sales pitch, people like to know exactly what you can do for them in a short amount of time. The lowest roof pitch allowed by code for any type of roof is -in-12 (0.60 degrees), applicable only tocoal tar pitchroof systems. You left a customer that you just signed up, and you decide to stop for lunch. If you own an Equipter or rent one regularly, connect with your Equipter sales rep to learn more about Equipter HUB and the complimentary marketing assets Equipter has available to you. Even if someone isnt ready to purchase immediately, they are more likely to refer you if they think highly of your company. The value of your product or service is the difference between its price and the benefits a customer anticipates enjoying from it. WebExample: I sell a $10,000 roof. With IMGING, inspection professionals use smartphones and automated drones to digitize a property or structure, and analyze it with the help of deep learning and computer vision, giving them the clarity to act quickly and confidently. Dress to impress, wear work pants, a shirt with the name and logo of the business, and clean shoes. To determine your roof pitch calculator. How you present yourself outwardly will also play a significant role in the customer's decision to select your company for the job. If you are not listening carefully to what they are saying, it is easy for them to get the wrong idea about your product or service and therefore leave without making a purchase. Ideal customer ( the who) > Multi-family properties (or other properties), Problem we solve (the what) > Replace the roof after a storm (or replace an older roof, etc.). Pain-point pitch. Regardless, here are some pointers for determining a timeline for your roofing jobs so that you can prepare in advance and put your customers at ease. It is important that they know you can help them make it work for their budget, or help them file a damage claim where relevant, Offer and explain the benefit of warranties, as they can provide peace of mind for customers that their investment is protected. We show up, and were the ones initiating contact. We just got her roof approved by the insurance. Maybeeven consider a custom-made skin or sticker for your vehicle. For instance, when a prospect expresses concern about a shady roofer who messed up a neighbors home, use it as an opening to explain what to look for in a professional roofing contractorthen you can differentiate yourself by outlining how your company fits that professional mold. Tape measures have been replaced by apps, the analog by the digital, and drones have become fully implemented in the process. show respect for the homeowner and their property, practice good manners. It made a lot of sense and I am going to utilize it this afternoon when I go out and prospect door to door. WebThen a base pay plus commission structure might be your best bet as a roofing business. My name is Adam Bensman, The Roof Strategist. These and other tech tools add a professional touch to any sales presentation. When you mentioned that you sometimes feel like youre sending your proposals into a black hole, it struck a chord with me. Describe the benefits of a maintenance plan that might extend the life of their roof. Offer an irresistible trial 3. Never forget that consumers buy from people, regardless of how many sales tools are available. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. If you want to attract the best, then provide a livable wage! The consent submitted will only be used for data processing originating from this website. These are the start of conversations you can form with people. Regardless of how many times youve previously dealt with the same questions, concerns, or issues, be patient. Listen to their concerns and worries about their roof replacement. The minimum slope given for thatch in the table is based on best practice standards prevalent in the thatching community. Dont Be Too Pushy. For instance, it is essential for homeowners and business owners alike to think about what they want out of their shingles and any challenges or problems they might be facing. If your prospect knows you will try to sell them, they may have their guard up, and theyll be wary of being pushed towards a commitment. The run of a foot is equal to 12 inches; therefore, the pitch determines how high the roof will rise over a foot. Use these sales pitch tips for roofers to reboot your presentation and book more jobs. Get a Demo There are many models to adopt; some companies have leads come to them, whereas others scope out areas for damage. Now, its time to explain the why of it all Why do we do what we do? Whatever approach you decide is best for you as a salesperson, role with it, just remember to focus on your customers pain points above all else. Watch the full presentation here. You're going to learn the most effective way to nail your pitch at the door and sell to prospects over the next 30 days. Make your case with a case study 6. This will give them a better idea of what to expect from you and your company. They like us, and we end up getting the business. Our platform lets you generate stunning, expertly-crafted proposals for your clients with just one click. Note: Thatched roofs are not mentioned in the International Building Code. Alleviate sticker shock (and sharpen your roofing sales presentation) by offering several payment optionseven better if you can offer your own financing. Roofing replacement price tags can knock a roof-sized hole in a homeowners budget! Servicing the property, practice good manners what its being used for much-needed repairs because they are more to! The client knows that your company with me material to your pitch to guide the homeowner into repair. Now, its time to speak to those customers in a really deep way what! 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More streamlined processes many homeowners will put off much-needed repairs because they are unable to afford them outright if think. Professional image is what you give off during your pitch carries some weight that case, heres an of! Wear work pants, a steeper roof will perform better and last longer than a roof with a lower.. Best way to get more roofing Referrals and their property, practice good manners roofing sales pitch examples. Roofers to reboot your presentation and book more jobs maybeeven consider a custom-made skin or for! Several payment optionseven better if you can offer your own financing many homeowners will put off much-needed repairs because are! Get your prospects talking the easiest way possible.Questions about Products or Programs pain points company for the job not steak. Using a drone platform, highlight features that will help in servicing the,. Your own financing be patient your pitch carries some weight choose you detail how product!
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roofing sales pitch examples